Punjabeats Bhangra Festival


The idea for a Bhangra Festival in Golden Gate Park was the result of extensive research to identify an opportunity to amplify this unique subculture that is based on the music and dance of the Punjab region of India and Pakistan fused with Hip Hop. Event materials include a vibrant poster series, website design, and a comprehensive guerilla campaign to be disseminated in advance of the event to generate interest and encourage social media exposure.